Case Study
Reliance Worldwide
Industry: Industrial Products
Size: $1.16B
The Business Problem


Three Five Two was brought in to solidify StreamLab’s value proposition and brand positioning, engage the right audience for StreamLab’s first foray into the consumer market, and relaunch the new acquisition to the world.
What We Did
We worked across multiple business streams to launch the smart home water monitor in-market and begin attacking StreamLab’s growth goals. We identified our target market through a research and design mix that involved needs analysis, empathy mapping and proto personas development, among others. While we explored several B2B audiences, we honed in on the consumer market with a few key homeowner segments, testing product messaging and value props through a series of microsite variations. By the time we launched in-market, we had a strong evidence based hypothesis about which messages would resonate most with our audiences.
What Happened
Three Five Two’s partnership with StreamLabs helped them grow up as a company and put a strong value proposition into the marketplace that resonated with their newly identified audiences. Our work amplified StreamLabs’ voice in the market and helped them realize their first revenue milestones along a six-year journey toward a growth goal of $90 million.
Cut CPA by 52%
+240%Website Conversion
Increased both on-site and Amazon sales by 2.4x
Our initial design for above-the-fold of a landing page.
The biggest challenge for us was identifying who our customers are. After Three Five Two developed a model for discovering StreamLabs’ customers, I shared it internally with other peers across the RWC business, and they were over the moon about it. They were starving for the same kind of research and innovation work. Once we got into market, Three Five Two set such a high standard for digital marketing that it will be tough for another agency to follow. And the speed and effectiveness in how they do work have been outstanding.”Jeff Long, Product Manager, Reliance Worldwide Corporation
Services
- Problem Refinement
- Customer Discovery
- Go-to-Market Strategy
- Growth Strategy
- Scaling Support
- Capability Building
- Digital Product Design and Development