“Originally, we wanted a developer to turn in-person classes into an online experience. Three Five Two opened our eyes to what we really needed. A developer would just get us to point A, but Three Five Two would get us through the entire alphabet.” – Josh Clark, Head of School
The Challenge
Launching this product successfully would require more than just implementing a Learning Management System (LMS) solution, a challenge in itself. The Schenck School needed a business strategy for making the program financially viable, and a lean, agile approach to bringing the product to market successfully.
Our Approach
We started with two Design Sprints that defined the problem from a user’s perspective. Together, the team refined their strategy into what would lead to a strong product vision and customer journey. We evaluated features from outside the category and used prototypes to gather valuable feedback from the school's target customers to inform the product design. With a validated concept. the school was able to move forward with a plan confidently.
Next, a cross-functional team of product, design, content and technology experts created the digital platform and content for the training program. We quickly validated the first iteration of the product experience with customers and designed a roadmap for subsequent iterations. We tested each one with customers in rapid sprints and worked with the school's program directors to transform their in-person courses into an engaging and immersive digital experience.
In less than four months, the school's first online training platform launched with a very positive response from both customers and strategic partners. To ensure the school was set up for success with their new platform, we coached the school’s team of educators to manage their new platform from day one into the future as it scales.
