I’ve never understood the theory behind Christmas in July. I mean, the allure of the holiday season is that it only comes around once a year, right? Doesn’t it kind of defeat the purpose if we insert them in somewhere in the middle of the year because we’re all burned out from the 100+ degree heat and could use a present to recharge our spirits? Of course retailers would be cashing in on any opportunity to market a “holiday,” promoting Black Friday-like sales and tax-free weekends. Even some stores — ahem, Sears and Kmart — are already pushing people to stroll down Santa Clause Lane to pack their sack full or lights, ornaments and the ever-popular 8-foot inflatable Frosty the Snowman. We’re going to be even more concerned if there are people out there who have actually started — and maybe even finished? — their holiday shopping. But, in all seriousness, it’s actually Christmas in July for the 90,000 people currently employed by Microsoft with yesterday’s news that every one of them is going to get a new Windows Phone 7 when it’s released this fall. (Hey, Microsoft, does that mean your web developers get them too? ) For the rest of us, we were just happy to see the shroud of secrecy of the functionality of the Windows Phone 7 is finally being lifted, thanks in part to the “technical preview” the Microsoft Phone Team released earlier this week. (C’mon, we all know the economy is bad, we’ll take what we can get this holiday season.) And, since these days cell phones don’t exist without the Internet, it was only a matter of days before the next Windows Phone 7 update leaked: the first screen shots of how Bing, the obvious default search engine for the phone, will look. Check them out here, courtesy of the Bing Community blog:
This is making it even more critical for companies and brands to get to cracking on Windows Phone 7 application development because we all know that eventually there isn’t going to be a phone on the market that doesn’t have custom apps.