Right after the Super Bowl halftime show, the lights in the Mercedes-Benz Superdome went out. This spurred a lot of humorous debate on Facebook and Twitter stating that Beyonce’s halftime show was the reason for the power outage:

Kelly Clarkson Tweet

Grumpy Cat Tweet

As funny as these Tweets are the reason for the power outage is still unclear but a statement release Monday morning (2/4/13) by Entergy, the power company, and SMG, who manages the Superdome gives a little insight into the matter: “Shortly after the beginning of the second half of the Super Bowl in the Mercedes-Benz Superdome, a piece of equipment that is designed to monitor electrical load sensed an abnormality in the system. Once the issue was detected, the sensing equipment operated as designed and opened a breaker, causing power to be partially cut to the Superdome in order to isolate the issue.” This mishap was a 34-minute delay where a majority of viewers were wondering what the hell was going on why during the delay was there very little coverage or explanation from CBS or the NFL on the disaster? Here’s what CBS and the NFL should have done in order to quell the discontent and make the best of a random disaster:

  • Plan for every bad situation. A power outage has happened before in an NFL game. Start queuing up your backup plans, if there’s a chance of a mishap.
  • Make sure the people you have on TV understand risk management. It was just pathetic seeing some of the announcers freeze up or plain had nothing to contribute to the situation except say, “Looks like it might be another 15 minutes.”
  • Don’t ignore the viewers. It seemed like CBS was just pushing commercial breaks to buy time to get a grasp of the situation. However, it didn’t seem like they had any ideas as it kept going on and on.
  • PR damage control using all their social media outlets. Interact with the community that is actively talking about what’s going on. They could of rode the wave of Tweets about Beyonce and spun their own humor on the situation with updates and the status of everything. Since people tend to share and respond to important information in real-time now.
Companies need to bite the bullet and take the reigns when something goes wrong. Leaving their viewers and customers in the dark isn’t going to get them in their good graces.

Photo Credit: kimubert via Compfight cc


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