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It’s rare for a small business to get most of its leads from their website, but as the world becomes increasingly digital and mobile, having a strong online presence for your business is more important than ever. 78% of American shoppers researched a product or service online before making a purchase. So if you don’t care about making your online efforts the most important lead generator for your business, rest assured that your customers – and your competitors – absolutely do.

The good news is that it is easier than ever before to compete on a level playing field in the digital space. If you’re looking to start digital marketing efforts for your business, but are uncertain where to begin – watch the video below to learn easy ways that you can jumpstart your online marketing efforts.

 

Image credit: Creative Commons/Elly Köpf

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Geoff is a true entrepreneur. He’s passionate about helping companies find, build and grow their next big idea. He launched his first venture at age 16, when he started a computer store in a shopping mall in Sarasota, Florida. Since then, he’s built eight more companies.