Hala and Kacie


This month, we welcomed Hala Moddelmog, President and CEO, of the Metro Atlanta Chamber during our Off the Record series.

This “Leading with Integrity” event, in partnership with General Assembly, was part of our Diversity Series – a look into what role diversity plays within the innovation ecosystem. The candid conversation that transpired during the event was facilitated by 352’s SVP of Strategy, Kacie Lett.

Event attendees were able to ask questions and hear Moddelmog’s views on team building, leadership, diversity and the Atlanta community. Moddelmog also shared some lessons she’s learned throughout her impressive career as a leader for several household brands including Arby’s, Church’s Chicken and Susan G. Komen for the Cure.

Many of the themes Moddelmog discussed during this event align closely with 352’s own values, which serve as a driving force for our company culture and client partnerships.

Show some grit. Sometimes it won’t be easy, but we’re determined to make it work, together.

These sentiments rang true as Moddelmog shared when she became the first female to serve as President and CEO of the 154-year-old Metro Atlanta Chamber, she did not stop to pat herself on the back. Instead, she felt she had a responsibility to do more for others and increase the amount of diversity around the table.

Be candid. Always tell it like it is in a supportive, respectful way.

Another topic that came up during the “Leading with Integrity” event was achieving work/life balance, especially as a female executive. In her genuine and candid demeanor, Moddelmog advised that achieving work/life balance is possible, but the goal is defining what actually works at an individual level. For all those seeking balance, she advised,

If you don’t want to become a CEO, you don’t have to! Do what is right for you.

She also expressed immense gratitude for the support system she has in her personal life, making her professional one possible. Moddelmog said she would not have been able to take the risks she has throughout her career to become the inspiring leader she is today.

If you missed this event, we hope this recap was helpful and you can join us next time. Have an idea or a local Innovator you’d love to hear speak for an upcoming Off The Record event? Email us your thoughts at hello@threefivetwo.com.

About Off The Record

In 2016, what started as an experiment to bring together 30 corporate innovators turned into the largest corporate innovation community in the southeast. Our community of 800+ innovators convenes at Off The Record monthly for unique content, best practices, networking and swapping war stories. To learn more, visit www.threefivetwo.com/events.


352 is an innovation and growth firm. Leading companies hire us to find billion-dollar opportunities, build killer new products and create hockey-stick growth. We bring grit and new-fashioned thinking to innovation, digital development and growth marketing.