Which arrangement of “Submit” and “Cancel” is most effective?

Thanks to a great usability and eye tracking study by Luke Wroblewski & Etre, we now know.

The answer, surprisingly, is that layout B was the most efficient.  Users located and clicked the Submit button fastest on layout B.

But users also were concerned that layout B, if used on a long Web form, made it too easy to accidentally cancel the form.  With that factor considered, layout A became the favorite, because it presented a good mix of effectiveness and efficiency.

Seems right to me.  You can read the full study here.


Geoff is a true entrepreneur. He’s passionate about helping companies find, build and grow their next big idea. He launched his first venture at age 16, when he started a computer store in a shopping mall in Sarasota, Florida. Since then, he’s built eight more companies.