GoFundMe, the website that focuses on crowdfunding for charitable causes, has acquired competitor and long-time 352 Inc. client Together, GoFundMe and YouCaring now have a combined community of around 60 million donors in 19 countries.

352 began its relationship with YouCaring in 2011. YouCaring’s founder, Brock Ketcher, came to 352 when his website was in its early stages. 352’s development team rebuilt to make it more scalable and user-friendly, and 352’s product growth team integrated social sharing features which served as a catalyst for YouCaring’s growth. Over the next five years, 352’s team continued to build and grow the website as it reached millions of users and more than $1 billion in total donations through the platform.

“We’re really happy to see YouCaring continue to grow, and we’re proud to be a big part of YouCaring’s history,” said Geoff Wilson, 352’s Founder & President. “YouCaring is a great website and serves an important mission, and it’s a wonderful success story for our team to celebrate.”


Jen is a bridge between clients and 352 teams—helping to drive client value while ensuring an amazing experience. She meets with clients to deeply understand their overarching challenges and needs and then activates the right 352 team members with the right set of skills, expertise and insights to produce the best results.

A nurturer at heart, she knows how to bring people together to propel innovation, growth and digital development. Recognizing how great 352 does innovation attracted her to the company. She’s worked with several well-known brands to launch and unveil new products. She spent six years working with Coca-Cola on a variety of marketing and branding initiatives and helped Kimberly-Clark reinvent Kleenex tissues by shifting its association with sickness to becoming a symbol of care. She also worked with Verisign to globally reposition four of their top level domains including .com and .net.

She credits her background in theater and English degree from Wofford College for giving her passion and expertise for telling stories that capture humanity—and guiding clients on how to engage an audience through storytelling.

When not working, Jen enjoys spending time with her husband and their dog, Chianti, and attending Atlanta United FC soccer games.