Atlanta’s digital innovation leader, 352 Inc., welcomes Karen Hunter and David Yeend as the organization’s newest Directors of Innovation. Together, they bring more than 40 years of experience in brand strategy and corporate innovation.

“I’m excited and humbled to be part of this organization, which has a great history and greater things ahead,” Hunter said. Hunter joins the 352 team from Highwire Group, an organization focused on innovation, strategy and culture, where she was the Chief Innovation Officer.

Yeend joins 352 Inc. from 22squared, an Atlanta-based advertising agency where he honed his talents in brand strategy and planning. “At 352, Innovation is a real, tangible practice that clients ask for. It’s getting ahead of the disruption a lot of companies should fear, and the work is fast and fun,” Yeend said.

“Karen (Hunter) has a great mix of corporate innovation experience and big consulting experience. She has built deep expertise through her innovation roles at Coca-Cola, Kimberly Clark and Deloitte and she is ready to infuse her expertise into our client projects,” said Geoff Wilson, President and Founder of 352 Inc. “Through his prior agency work, David (Yeend) led strategy, research and brand planning for several major clients. We’re excited to have him do the same for our quickly growing innovation practice.”

Hunter and Yeend will be responsible for coaching and co-creating innovative solutions with executive-level clients in workshops and design labs as well as presenting their observations and strategic recommendations to clients to shape their path forward. The addition of Hunter and Yeend continues 352’s growth in providing corporate innovation services for industry-leading organizations.


Jen is a bridge between clients and 352 teams—helping to drive client value while ensuring an amazing experience. She meets with clients to deeply understand their overarching challenges and needs and then activates the right 352 team members with the right set of skills, expertise and insights to produce the best results.

A nurturer at heart, she knows how to bring people together to propel innovation, growth and digital development. Recognizing how great 352 does innovation attracted her to the company. She’s worked with several well-known brands to launch and unveil new products. She spent six years working with Coca-Cola on a variety of marketing and branding initiatives and helped Kimberly-Clark reinvent Kleenex tissues by shifting its association with sickness to becoming a symbol of care. She also worked with Verisign to globally reposition four of their top level domains including .com and .net.

She credits her background in theater and English degree from Wofford College for giving her passion and expertise for telling stories that capture humanity—and guiding clients on how to engage an audience through storytelling.

When not working, Jen enjoys spending time with her husband and their dog, Chianti, and attending Atlanta United FC soccer games.