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Google announced a new service last week where they’ll optimize your site’s page load speed. The new Page Speed Service, which is currently open to a limited audience by request, actually has you point your DNS CNAME entry to Google which will serve code they’ve rewritten. Speed tests are impressive, with results ranging from 25% to 60%. Pricing isn’t set yet, but promises to ” be competitive.”@@DOUBLE@@Sounds great, right? Google will make your page load faster. If only it were that simple.@@DOUBLE@@Talk about making your own market. You see, a little more than a year ago, Google announced that site speed is a factor in determining your page’s rank in their index. Their blog post on the change encouraged users to “start looking at your site’s speed — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.”@@DOUBLE@@They forgot to mention the third benefit of increasing their share price.@@DOUBLE@@Is it just me? Am I just fishing for a conspiracy here? I know I’ll be accused of just hating on Google some more, but I’m just not buying the whole “don’t be evil” thing. Nobody is that nice.@@DOUBLE@@So am I crazy?

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