It is no surprise that the number and quality of incoming links have a huge effect on search engine rankings.  Google’s formula heavily relies on relevant incoming links to determine the rankings of a Web site.  Now Bing has confirmed that it too heavily relies on incoming links for its rankings.

Because of this, the fine folks at Microsoft have released some recommendations about how you can build incoming links to your Web site in a Bing-friendly way:

  • You should develop your website as a brand and brand it consistently. People like to link to high quality websites.
  • You should find relevant bloggers, industry websites and product reviewers and make them aware of your website.
  • You can publish concise and informative press releases online.
  • You can publish expert articles in article directories.
  • You can participate in relevant conversations on blogs and forums and add a link to your website when applicable.
  • You can use social networks to connect to industry influencers. Your profiles should contain links to your website.
  • You can use email newsletters to notify people about new content on your website.
  • You can launch a blog or a forum on your website.
  • You can participate in relevant industry associations and their online forums.
  • You should strive to become a trusted expert voice for your industry while promoting your website.

No big surprises there… just good, straight forward advice about how to build high quality incoming links to improve your search rankings.


Geoff is a true entrepreneur. He’s passionate about helping companies find, build and grow their next big idea. He launched his first venture at age 16, when he started a computer store in a shopping mall in Sarasota, Florida. Since then, he’s built eight more companies.