When it comes to kickstarting innovation within the enterprise, many corporate change agents simply don’t know where to start. While they may understand the challenges facing the core business, it’s difficult to move forward when faced with the need to innovate across multiple business units, departments and products.
Creativity and innovation are inherently tied together, yet many corporate leaders equate the two. Generating new ideas for the innovation lab requires creativity and a clear understanding of the challenges and opportunities facing the enterprise, but creative thinking doesn’t deliver results. It just sets the stage for them.