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Thanks to everyone who joined us for yesterday’s webinar, and special thanks to Erin and Amy for their help in putting it together.

As marketers, it’s easy to get caught up in design. When it comes to websites, we often focus so much on how it looks that we forget to analyze how it works. In this webinar, we took a look at how development needs to compliment the design. From optimizing your site’s call-to-action to simplifying forms, we show some easy ways to increase conversions. And, to make sure your changes are working, we show how to setup goal tracking through tools like Google Analytics.


So what else can people do to impact their site’s conversion rate? Are there other tools you’re using to measure the results? Let us know in the comments.

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352 is an innovation and growth firm. Leading companies hire us to find billion-dollar opportunities, build killer new products and create hockey-stick growth. We bring grit and new-fashioned thinking to innovation, digital development and growth marketing.