352 Case Study – from 352.

Understanding how people will use your product is critical to success. With, it was no different. Users were making mistakes with the company’s old system of paper insutructions in the home kit. We studied the users and came up with a virtual assistant that would walk men through the DIY vasectomy process. The result? owns the home vasectomy market and continues to change lives, one snip at a time.  

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Brian Russell is a senior marketing strategist at 352. He's on Twitter a lot, but to get all the extra goodies, Google requires him to say he's on Google+, too.