The 352 Inc. team is excited to be facilitating the “Launching Innovation Into Action” Workshop during the Airport Innovation Forum’s Fourth Annual conference this year. The workshop will take place at the InterContinental Buckhead Atlanta hotel on July 17th, 2018.
During our workshop, we’ll explore how organizations should set up their innovation practice for success through our corporate innovation framework. While many companies focus on the implementation of innovation, our framework prioritizes foundational elements first:
1) What is the intent or why behind innovation?
2) What types of innovation will allow you reach your goals?
3) How will you measure success?
3) How do you align your stakeholders across the organization?
4) How do you uncover and prioritize problems worth solving?
Below are a few thoughts captured by our VP of Innovation & Design, Robert Berris, around some the innovative opportunities within the airport industry.
If you could affect just a couple of steps along the customer journey by getting a traveler excited and energized about why you created a solution; I think you’d see a massive impact in the work that you’re doing.
Three Five Two
I lead design and innovation here at 352 and the way I like the describe my role to people is that, much like other innovators, my focus is people. And I’m trying to uncover, what are the well-defined problems that people experience and how I might respond to those problems with thoughtful solutions.
Now 352, for context, is a 20-year-old company that’s focused on innovation and growth. We want to help organizations figure out how to do business differently or in a new way – and that’s how we define innovation here.
Reshaping the way we travel
The opportunity for innovation within the airport industry is fascinating to me. If you think about the complexity of the traveler’s journey, they have to interact with different types of airport workers: from security and general personnel to the carriers themselves.
And it’s one of the few industries where consumers don’t really have a choice. There really isn’t a perceived competition in how they interact with your airport. And so by being able to build and put processes and services in place using human-centered design, and by asking people what they may be willing to do and helping them understand why they are asked to do a specific service or process… you can start ideating and building solutions to gain feedback from them.
And when you have [well-defined problems, iterative solutions and traveler feedback] all that together, it works really well in order to create successful solutions to move ideas forward.