352 Media Group, and interactive media and marketing firm, is working with the University of Florida to create and online community for the university’s ‘Gator Nation’ campaign. The site, which is online at www.GoGatorNation.com, will have its official release on national television September 16th, 2006 during the Gator’s football game against the University of Tennessee. The Web site gives Gator fans the ability to upload videos and pictures to continue the ‘Go Gators’ story. The Web site will automatically link the videos to create a movie of user-generated clips. ‘GoGatorNation.com is designed to be a social network and to work in conjunction with the activities of the UF Alumni Association,’ said Joe Hice, UF’s associate vice president of marketing and public relations. ‘It’s basically a Gator Facebook.’ The site is an expansion of the Gator Nation campaign introduced a year ago to highlight a broad range of the university’s academic and research accomplishments. The site also gives alumni and supporters a chance to become part of the campaign. ‘The interactive elements of this site are very unique,’ said Peter VanRysdam, 352 Media Group’s vice president of marketing. ‘The site will rely on its users to dictate the direction of the content. It will be different every time you visit!’ UF is a major, public, comprehensive, land-grant, research university. The state’s oldest, largest and most comprehensive university, Florida is among the nation’s most academically diverse public universities. Florida has a long history of established programs in international education, research and service. With more than 46,000 students, Florida is now one of the five largest universities in the nation. 352 Media Group, www.352media.com, is a full-service interactive development firm headquartered in Gainesville, Florida, with a regional office in Atlanta. 352 Media Group provides its clients with a complete approach to business development, offering Web development, CD/DVD Production, Interactive Flash Design, and Web marketing. Since its founding in 1997, 352 Media Group has served more than 800 clients in 35 states and in Africa, Europe, Asia, and South America.
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