Web design and bone restoration have few things in common at first glance, but two Gainesville, Fla. companies have found some common ground in some uncommon facial hair.

352 Media Group and Exactech teamed up and together raised $24,005 for Movember, a global fundraiser where men grow mustaches to raise money and awareness for men’s health issues, specifically prostate and testicular cancer initiatives.

‘Men don’t talk about health. Ever,’ said Oded Eshel, Exactech’s Associate Product Manager II of Extremities and The Grooming Standard captain. ‘You’re expected to tough things out and suck it up, but that type of mentality turns cancers that could be easily treatable early on into killers.’

A team of 77 employees and friends of 352 Media Group and Exactech ‘ including 3 women or ‘Mo Sistas’ ‘ made up The Grooming Standard Team, which ranked 41th nationally out of about 15,000 teams raising money.

‘It started out as a way to have fun and raise money for a good cause, but it’s become more than that,’ said Mike Cushing, 352 Media Group’s content coordinator. ‘Few young men take their health seriously, and if growing mustaches can get the attention of even a few people each year, it’s a great success.’

The team started when a mutual friend of Cushing and Eshel’s was diagnosed with testicular cancer when they were in college. This is the third year The Grooming Standard has participated in Movember. While the fundraiser is officially over, you can still donate to the cause at The Grooming Standard’s team page.

For more information or to schedule an interview, contact Erin Everhart at

About 352 Media Group

352 Media Group delivers a better experience. As a full-service Web development and digital marketing company, 352 Media Group provides a complete approach to business development, including Web design and strategy, Web and mobile application development, and Web marketing.

About Exactech

Exactech develops, manufactures, markets and sells orthopedic implant devices and related surgical instrumentation such as knee revision systems, hip implants, shoulder implants and more.


352 is an innovation and growth firm. Leading companies hire us to find billion-dollar opportunities, build killer new products and create hockey-stick growth. We bring grit and new-fashioned thinking to innovation, digital development and growth marketing.