Digital product development agency 352 Inc. is making the move from its Florida roots to its new headquarters in the heart of Midtown Atlanta. Founded in the college town of Gainesville, Fla., with a second location in Tampa, 352 has built compelling websites and software for its clients for 18 years. As the company has acquired larger clients, founder Geoff Wilson and his executive team have unearthed roots and decided to move 352’s headquarters from Florida to Atlanta’s Biltmore building, one of the city’s most prominent social and business hubs.
352 has grown exponentially since opening its first Atlanta office in 2006. Growing from just a few Atlanta employees to currently more than 30, 352 plans to hire at least 20 more employees over the next 18 months. When 352’s work with AutoTrader Group expanded and when the agency won several new clients in 2014 including the Chik-Fil-A Peach Bowl, CNN and the Atlanta Speech School, Wilson saw an opportunity to expand aggressively in Atlanta. Through digital prototyping, user research, custom development and marketing, 352’s Atlanta-based teams have launched websites and digital products for these companies and many other Atlanta organizations.
“While having a ‘local’ partner might not seem important when you’re working in the virtual world, having 352 in town with us has been a huge asset to our business,” said David Epps, COO of Chick-fil-A Peach Bowl. “There’s something about sitting across the table from an excited, experienced, creative team that generates a different energy and connection when you’re working toward such important goals. We’ve been incredibly pleased with our partnership with 352 thus far – and are so happy to have a team here in Atlanta that is dedicated to playing a meaningful role in the enhancement of our brand.”
Though its work with AutoTrader spurred new growth in Atlanta, 352 has built strong ties to the community over the years. In addition to its relationships with SunTrust and Children’s Healthcare of Atlanta, the agency built WhyAtlanta.org and ATLprogress.com to support the Atlanta Committee for Progress’ goal of promoting the city’s thriving startup scene.
“Atlanta represents a tremendous opportunity for us,” Wilson said. “The strong start-up culture and mentality, surplus of meetup groups and organizations like TAG as well as the ever-growing pool of talent are all reasons why we decided to headquarter 352 in Atlanta.
Atlanta is on the fast track to becoming one of the top cities for tech startups. 352 has access to the city’s wealth of Fortune 500 companies, like AutoTrader, CNN, and SunTrust, and their key decision-makers to help bolster customer growth. The city is also home to more than 60 colleges and universities, including Georgia Tech and Emory University. True to its college-town roots, 352 hopes to tap this source of technology recruitment and entrepreneurial spirit.