Our leadership: Accessible, involved, focused on what’s next.

Geoff is a true entrepreneur. He’s passionate about helping companies find, build and grow their next big idea. He launched his first venture at age 16, when he started a computer store in a shopping mall in Sarasota, Florida. Since then, he’s built eight more companies. 

Geoff is president and founder of 352, a firm helping industry-leading companies find new market opportunities and build new products and services. Geoff and his team have helped some of today’s most recognizable brands—including Microsoft, Nationwide Insurance, Cox and GoFundMe. Thanks to 352’s insight and consultation, clients have generated hundreds of millions of dollars in new revenue.

Being true to his entrepreneurial spirit, Geoff often can be found at TechStars Atlanta and Atlanta Tech Village coaching startup founders to help them achieve success by accelerating business growth. His involvement in his wife, Kim Wilson’s, high-growth startup, Social News Desk—the world’s leading social media tool set for journalists and media, used by 85% of the television newsrooms in the US—led to its acquisition in 2014 by Graham Holdings, a Fortune 500 company.

Inc. magazine has named Geoff one of America’s Top 30 Young Entrepreneurs, and his alma mater, University of Florida, recognized him as the Warrington College of Business’ Young Entrepreneur of the Year. 

Outside of his professional pursuits, Geoff passionately cheers on the Florida Gators, collects sports cards and enjoys time with Kim and their three kids.

Caroline oversees a wide range of the critical day-to-day internal functions at 352. She ensures smooth and effective operations so that 352 leadership and team members can focus their energy on providing exceptional work for their clients with innovation, digital development and growth marketing.

As a pivotal member of the leadership team, occasionally Caroline helps identify, test and develop innovative new technologies for internal use at 352 that could eventually be extended to clients. She loves to problem-solve, improving 352’s operations and management in strategic and innovative ways.

She was one of the firm’s earliest employees and has the institutional knowledge and experience in many diverse roles including project manager, business analyst, director of operations and certified scrum master. In those previous roles, she worked with a wide range of companies, from high-growth startups to the likes of Microsoft and Cummins Inc. 

When not working, Caroline spends her time going on adventures with her family. She also loves travel, creative projects, reading and photography.

Robert leads 352’s innovation and strategy practice. In fact, he built it. Fortune 500 executives regularly seek his guidance to address their most pressing challenges, whether identifying new opportunities, creating a new organizational design or developing entirely new ventures. Often this means carving new paths completely outside of clients’ core business – a new venture in a new market with a new customer base. 

Robert and his team provide the leadership and expertise to guide clients through the ambiguous, leaning on proven methodologies and processes that help teams move past their constraints and provide insightful perspective on potential new growth opportunities. He’s passionate about looking at problems from all angles to challenge conventional wisdom and creating solutions that put empathy for people at the center. Robert has helped category-leading brands like Nationwide Insurance, Georgia-Pacific, Koch Industries, UCB Pharmaceuticals and Verizon Telematics, UPS, Turner Sports / NBA Digital, Invista (Stainmaster) and Cummins Engines accelerate their business growth. 

Robert has degrees from the University of Georgia and The Art Institute of Atlanta. But it’s his longtime side passion for improv theater and sketch comedy that’s really proven beneficial with helping clients shift their thinking and pivot gracefully.

When not working, you’ll find him pursuing his passion for all things creative or partaking in his love of travel, cooking and photography.

Christa knows what it takes to develop successful digital products—and that collaboration and communication are the keys to success. That’s why she divides her time between two important roles: ensuring clients receive the strategic thinking to ground their work and ensuring 352’s Digital Development team members have the information and resources they need to deliver the best possible digital solutions.

Christa has guided new product development with many of 352’s high-profile clients including Cox Automotive, Nationwide, YouCaring—a startup purchased by GoFundMe—and Fifth Third Bank’s LegacyLink digital platform, which helps senior family members communicate their legacy plans and wishes to their heirs. She also worked on the platform for the startup Social News Desk—the world’s leading toolset for journalists and newsrooms—which was acquired by a Fortune 500 company in 2014.

She has a unique mix of experience in design, project management and people management that makes her well suited for her role.

When not working, Christa spends time with her family, travels whenever possible and always enjoys a good book or a good beer.

Sarah knows that agility is key to helping companies achieve hockey-stick growth. Sarah and her team craft and optimize marketing initiatives to maximize their clients’ growth potential. They help clients penetrate new markets and meaningfully engage the right audience segments.

To ensure her team delivers highly effective marketing strategies and campaigns, they take an approach that entails building, launching and continually testing. Her team’s experience includes consulting for a major B2B plumbing company on its first launch into the consumer market with an Internet of Things (IOT) solution and helping a Fortune 500 company-sponsored nonprofit better engage its core audience. 

Sarah has spearheaded product strategy and marketing campaigns for iconic brands and organizations, including BMW GROUP, The Coca-Cola Company, the CDC, Honeywell, UPS, Mailchimp and Porsche Cars North America. Recognizing her talent, she’s been named a “Mobile Woman to Watch” by Mobile Marketer Magazine.

She’s deeply passionate about giving back and is a board member of FoodFinder, a nonprofit focused on reducing food insecurity through the power of data and technology. She has also been active in many women’s professional networking groups and advocates for women entrepreneurs and executives.

In her personal time, Sarah enjoys watching live music performances with her husband, Jonathan Lee, and their daughter, Sasha.

Jen is a bridge between clients and 352 teams—helping to drive client value while ensuring an amazing experience. She meets with clients to deeply understand their overarching challenges and needs and then activates the right 352 team members with the right set of skills, expertise and insights to produce the best results.

A nurturer at heart, she knows how to bring people together to propel innovation, growth and digital development. Recognizing how great 352 does innovation attracted her to the company. She’s worked with several well-known brands to launch and unveil new products. She spent six years working with Coca-Cola on a variety of marketing and branding initiatives and helped Kimberly-Clark reinvent Kleenex tissues by shifting She also worked with Verisign to globally reposition four of their top level domains including .com and .net.

She credits her background in theater and English degree from Wofford College for giving her passion and expertise for telling stories that capture humanity—and guiding clients on how to engage an audience through storytelling.

When not working, Jen enjoys spending time with her husband and their dog, Chianti, and attending Atlanta United FC soccer games.

Eran is a natural connector of people, business goals, and technology. He is an expert at embedding himself in clients’ mindsets to help them diagnose underlying problems and challenges—and then uses his technical knowledge to envision the best solutions and inspire the people developing them.

He has guided the development of financial tools that motivate people to make smarter decisions, such as paying off debt or investing in companies practicing environmental stewardship. He’s worked with clients of all sizes, including well-known brands such as Nationwide, Cox and Fifth Third Bank, to ideate, design and build the right solutions using the latest technologies.

Eran’s multidisciplinary professional background affords him a unique perspective that he brings to every business problem. His experience in graphic design, print design, and running his own web development firm translates into bigger picture thinking and creative problem-solving.

When not working, Eran can likely be found playing with synthesizers, building the biggest quesadillas, or forcing his Walken impressions on his wife, Shasta, and two daughters.

Rich loves solving problems that matter and knows the best way to get there is through collaboration. While he has a background in technology, Rich finds that the most important problems are seldom technology-related, rather they are human-centric challenges. As a systems thinker, Rich relies on various mental models to help frame, think deeply, and create alignment around, the decisions we make as we grow into the future.

When not working, Rich is usually trying new restaurants or going to music festivals with his wife, Christina. They also enjoy traveling the world and taking road trips.

Rich Goidel is a strategist, facilitator and VP of Innovation at 352. He’s passionate about helping smart people work together to discover new ideas and achieve great things, engaging teams to deliver excellence through design thinking and visual practices on flip charts, white boards and any medium that gets what’s in peoples heads, out.

Rich leverages his diverse (some might say eclectic) experience across many disciplines (business and brand strategy, creative, technology, operations) to bring process and rigor to the right problems to solve, in the most actionable ways possible.

Plus, he plays a mean harmonica.